Parent emails are not required but adding them to the system is the best way to raise the most money.
When you are ready to launch, you simply hit the “Invite” button and an email will go to each parent with a link to their participant's pledge page.
ZERO parent setup. Money will just start rolling in.
This is, by far, the way to get the best results, which leads to this kind of success:
We do not market to the parents in ANY way. Here's how we use the emails:
We send them a link to their participant's page.
We send a notification whenever anyone makes a donation to their page.
We send optional reminders the last week of the campaign.
We NEVER share email addresses (or any system data) with any third party.